Rob Scalera
Fenestra, 2023
Unique Series of 150 Algorithmic Design 1800 × 2700 px
In the ever-changing landscape of art, evolution is not just an option; it is the key to thriving and shaping the future of artistic expression. Here at Vertu Fine Art, we stand at the precipice of a new and thrilling chapter. We are thrilled to announce that we have embraced the digital canvas, recognizing the immense potential it holds for artists, collectors, and art enthusiasts alike.
The decision to step into the world of digital art is not a compromise but a visionary leap that celebrates the vastness of the art world. Vertu Fine Art understands that the progression of art is not about leaving the past behind but about building upon it by not shying away from the boundless possibilities of technology.
As pixels entwine with brushstrokes, Vertu Fine Art is crafting a collection that transcends the confines of traditional mediums, inviting audiences to explore a mesmerizing realm of virtual masterpieces. VFA’s leap into the future will begin on August 17, 2023 with the release of 'Fenestra’ by Rob Scalera. This masterclass of algorithmic art signifies a new chapter in Scalera’s artistic journey and is a beautiful fusion of code and the intricate patterns of nature.
The gallery's intent to curate the best of digital art is a celebration of innovation, where algorithms and creativity coalesce to forge new frontiers of artistic beauty. By embracing technology, Vertu Fine Art aims to create an inclusive and accessible art experience. The gallery believes that art should not be confined to walls or borders; it should be a never-ending journey that art lovers can embark upon from any corner of the globe.
This leap into digital art opens doors of prosperity for a new age of artists well. Vertu Fine Art is providing visionary digital artists with a prestigious platform, recognizing their works as masterpieces worthy of admiration and acquisition. It's a celebration of art's ever-evolving spirit, where traditional and digital mediums converge to form something beautiful.
As Vertu Fine Art embarks on this transformative journey, it does so with a heart full of excitement and optimism. This change is not a departure from its roots but a progressive step that will nurture a flourishing art community. The gallery's patrons, old and new, will witness a vibrant blend of traditional elegance and digital innovation.
The transformation of Vertu Fine Art is a testament to the gallery's dedication to preserving the legacy of art while embracing the future. With each digital masterpiece, the gallery reiterates its commitment to fostering an art world that welcomes change with open arms.
As we move forward, Vertu Fine Art invites everyone to be a part of this exciting journey—a journey that celebrates art in all its forms. Together, let us celebrate dive head-first into a beautiful and diverse era of art.